Automated quantitative research
Platforms that run advanced survey methods end to end, from questionnaire to sample to analysis, without a specialist vendor.
Automated quant platforms turned methods that used to need a research agency into templates. Conjoint, MaxDiff, TURF, concept and ad testing. Sample is sourced, fieldwork runs and analysis is generated in one place.
They make the study cheap. They do not decide which study to run or what to do with the result, and that is where the insights engineer earns the title.
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Part of the insights engineer definition hub.