Conjoint analysis
A quantitative method that infers how much people value each feature of a product by asking them to choose between bundles.
Conjoint shows respondents sets of product profiles that vary on price, features and brand, then models the trade-offs from what they choose. It is the standard method for pricing and feature prioritisation.
Automated quant platforms now run conjoint without a specialist vendor. The insights engineer designs the attributes well and turns the utilities into a decision.
Related terms
Part of the insights engineer definition hub.