Insight product
A deliverable that keeps working after it ships, such as a dashboard, an agent, a decision tool or a scheduled read.
A deck gets read once. An insight product gets used again and again. A brand health read that refreshes weekly. An agent that answers 'what do customers say about X' from a tagged repository. A concept-screening tool a product manager can run without the insights team.
Shipping insight products instead of decks is one of the four defining shifts in the insights engineer role.
Related terms
Part of the insights engineer definition hub.